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The B Lab is a clarity engine for entrepreneurs and small businesses ready to start, fix, or grow with purpose.

start building

stop spinning

Start with a call

Whether you’re just getting started or scaling something real, The B Lab gives you the insight, strategy, and tools to move forward—without the fluff.

You're in the right place.

Feeling Stuck, Scattered, or Starting Fresh?

Lacking Clarity?

Creatively Blocked?

Scared to Pivot?

Doing It All?

No Structure?

Feeling Stuck?

Trouble Scaling?

Too Many Ideas?

You’ve got the drive—but something’s off. Whether you’re flooded with ideas and no plan, struggling to scale, or unsure where to begin, The B Lab helps you cut through the chaos and move forward.

What's blocking you?

the b lab prototypes

Scaling dreams, but
no roadmap

Buildout

Bo

6

Pivot energy,
fear in the way

Brave shift

Bs

5

Solid offer,
messy message

Brand gap

Bp

4

You’re the glue—and the problem

Bottlenecked

Bn

3

Big vision,
zero structure

Beginning

Bg

2

Lost, uncertain, lacking clarity

Blocked

BI

1

Take the FREE biz clarity quiz

You’re not broken. You’re just operating in the wrong business mode. Find your prototype and get a strategy that actually fits.

the B Lab Proto-types

START THE B LAB

Three levels of support to match your needs.

3.

Specific action steps you can implement right away.

2.

Personalized strategy based on your prototype.

1.

The B Lab delivers a custom plan and strategy built for your exact stage—so you can stop guessing and start building.

what
you get:

3.

2.

1.

real
wins

meet meghan

Meghan came to The B Lab with a ton of passion and creativity—she just didn't know how to channel it. We clarified her voice, refined her message, and built a brand that feels honest, aligned, and deeply her.

Here's a snapshot of the work we did together:
  • Brand positioning
  • Mindset coaching
  • Personal brand development

meet
maria

Maria's not just a realtor—she's a champion of what “home” really means. We brought that vision to life through a content series called Nona’s Kitchen—where she and her mother shared homemade Italian meals and real conversations about family, food, and home.

Here’s a snapshot of the work we did together:
  • Brand storytelling
  • Content strategy & video series production
  • Event marketing
Meet Keri

Created by entrepreneur and coach Keri Croft, The B Lab blends proven experience with strategic tools to help you get unstuck—fast.

  • 15+ years coaching and brand strategy
  • Founder of System of Strength
  • Host of The Keri Croft Show

Keri Croft 

Founder
built.  Field tested.

Listen in

Podcast

follow along

INSTAGram

WORK TOGETHER

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