You want to feel clearer, more disciplined, and more in control of your life, you just need a system that actually works. The B10 Challenge trains your mind like a muscle, helping you rebuild momentum one rep at a time.
Unleash your inner badass in 10 days.
starts january 26, 2026
Enroll Now
You’re tired of starting over every Monday because your routines never seem to stick, no matter how much you want them to.
Your mind feels cluttered and scattered, making it hard to follow through on even the things you want to do.
You crave structure, clarity, and momentum, but life feels too busy, too heavy, or too unpredictable to create it on your own.
You know there’s a stronger version of you, but you need a system to get you there.
Reprogram your habits with the Mental Athleticism™ System that makes discipline feel effortless.
Rebuild consistency through small, doable daily reps that actually stick.
Reclaim your focus so your mind finally feels clear, grounded, and steady.
Build your Mental Athleticism™ and strengthen your focus, consistency, and discipline.
with the b10 challegne
Ready to embrace the challenge?
Your days run you instead of the other way around, and you’re craving structure, clarity, and a way to feel grounded again.
You want to be consistent, but life keeps getting in the way and you need a simple system to finally follow through.
You’re ready to train your mind, rework your rhythm, and build momentum that actually sticks.
The B10 Challenge
is Right For You If:
Enroll Now
Feel lighter, more organized, more confident, and more in control of your life than you have in months.
Walk away with Mental Athleticism™ tools that help you pin down your priorities and follow through on the ones that actually build momentum.
Know exactly what to do each day to stay on track. No more guessing, restarting, or trying to “get back on it.”
Be able to sort through mental clutter, make decisions faster, and stay focused without spiraling into overwhelm.
You Will...
by the end of the b10 challenge
Sarah M
"For the first time in years, I feel like I’m not constantly behind. The system is simple enough that I can actually stick with it . Even with kids, work, and everything else. I’m more organized and way less overwhelmed."
the b10 challenge is officially open for enrollment. Are You In?
$40
4 weekly payments
$149
ONE-TIME PAYMENT
10 days to upgrade your internal operating system.
challenge begins january 26, 2026
Enroll Now
Enroll Now
the dot system
focus formula
internal + external audit
For years, I’ve taught people how to build discipline through strength and movement. Mental Athleticism™ is the mindset version of that work, a simple way to train your thoughts, organize your days, and stay consistent, even when life gets busy.
The Mental Athleticism™ System Works
- See exactly what’s supporting your growth and what’s silently draining it.
- Identify the habits, patterns, and behaviors that are keeping you stuck.
- Bring awareness to the real friction points in your day-to-day rhythm.
- Get clear on what needs to shift so your mind (and life) feel lighter.
Internal + External Audit
Mental athleticism™
For years, I’ve taught people how to build discipline through strength and movement. Mental Athleticism™ is the mindset version of that work, a simple way to train your thoughts, organize your days, and stay consistent, even when life gets busy.
The Mental Athleticism™ System Works
the dot system
focus formula
internal + external audit
- Cut through mental clutter so you can concentrate on what actually matters.
- Prioritize with intention instead of reacting to everything that comes at you.
- Reduce overwhelm by narrowing your attention to one clear direction.
- Move through your days with calm, purpose, and a sense of control.
The Focus Formula
Mental athleticism™
For years, I’ve taught people how to build discipline through strength and movement. Mental Athleticism™ is the mindset version of that work, a simple way to train your thoughts, organize your days, and stay consistent, even when life gets busy.
The Mental Athleticism™ System Works
the dot system
focus formula
internal + external audit
- Break the cycle of overwhelm by choosing one meaningful action each day.
- Build momentum through small wins that stack quickly and consistently.
- Stop procrastinating and start creating forward motion in your life.
- Make discipline feel simple, doable, and aligned with your real goals.
The Do One Thing System
Mental athleticism™
Embrace the challenge baby!
Connect with your crew in a private Slack channel accountability, support, and a community that makes discipline fun.
Use simple systems + habit trackers that actually work. Proven tools that bring structure to and make consistency easier.
Start each morning with 20 minutes of movement led by Keri. Build energy, discipline, and focus one doable sweat session at a time.
Sign the “Embrace the Challenge” Contract. A simple promise to show up, stay consistent, and commit fully for 10 days.
Inside The B10 Challenge
daily dose of discipline
Celebrate a true finish-line moment. End the 10 days with clarity, momentum, and confidence.
Give up the 5 non-negotiables together. We’ll collectively eliminate the five habits that drain your focus and sabotage your progress, creating space for real clarity and momentum.
Strengthen your mindset through coaching and daily mental reps. Shift thoughts, interrupt old patterns, and lead yourself with intention.
The Result?
Clarity, confidence, and a daily system you can actually sustain.
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Meet your coach
Hi, I’m Keri, founder of The B Lab, podcast host, creator of Mental Athleticism™, and the coach behind The B10 Challenge.
Before launching The B Lab, I co-founded System of Strength, where I spent years teaching people how to build physical discipline. But it was my infertility and child loss journey that taught me how to build mental discipline. The kind you need when life doesn’t go the way you planned.
Those experiences shaped the B10 from the ground up. It’s the exact system I created for myself when I needed structure, steadiness, and a way to feel in control again. For ten days, I’ll teach you how to use Mental Athleticism™ to organize your mind, protect your energy, and build momentum you can trust.
“Discipline is self-love in its most powerful form. Commit to ten days and watch yourself shift from surviving to leading your life again.”
Transform the way you operate with The B10 Challenge
$149
ONE-TIME PAYMENT
$40
4 weekly payments
Your 10-days start january 26, 2026
Enroll Now
Enroll Now
If you complete the 10 days—the daily Mental Athleticism™ reps, check-ins, DOT System, and habit trackers—you should feel a real shift within the first month: clearer priorities, steadier days, and consistency that finally sticks.
If you don’t experience any momentum at all, here’s exactly what to do:
- Email hello@theblab.com with the subject line “B10 Guarantee Request.”
- Attach your completed check-ins and habit tracker.
- Tell us what didn’t land for you.
If you’ve done the work and still don’t feel even a small shift, you’ll receive a full refund. No pressure. No hoops.
I stand behind this work and I want you to feel it, too.
Plus You’ll be Backed by a Risk-Free
30 Day Momentum Guarantee
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