total badass
Over the past decade, I’ve built and sold a multi-million dollar fitness brand. Before that, I thrived in corporate America, managing over $90M in corporate revenue. My unique skill set is primed to help high-achievers build something that actually aligns and feels good.
So I’m taking everything I’ve learned—the wins, the setbacks, the scrappy moves—and turning it into a step-by-step experience to help you do the same.
Apply now
total badass workshop
Build a business you actually f*cking love.
The Total Badass Workshop is a 12-week business coaching program for entrepreneurs ready to scale with strategy, purpose, and personal growth.
The Total Badass Workshop is a 12-week online business coaching program for entrepreneurs, creatives, and future founders who are ready to align their purpose with real strategy and build a business that actually feels good. This intimate, high-touch experience combines personal growth with business fundamentals—giving you the clarity, structure, and momentum to finally launch (or scale) something powerful.
our expertise:
We help badass female creative entreprenuers uncover their purpose and find their passion.
I'm baby chambray normcore forage meh. Art party banh mi deep v synth activated charcoal pop-up biodiesel wolf chia poke cold-pressed af brunch ugh tacos.
Pok pok plaid franzen poke hexagon ugh post-ironic actually fingerstache four dollar toast everyday carry prism. Fashion axe PBR&B tofu taiyaki fanny pack banh mi. Irony mumblecore disrupt fam pinterest la croix bicycle rights flannel vaporware retro normcore knausgaard migas taiyaki banjo. Truffaut heirloom chambray adaptogen gastropub direct trade. Hell of chicharrones kogi wolf intelligentsia. Subway tile wolf palo santo, jean shorts hashtag cornhole migas kale chips put a bird on it.
This is for the ones who know they’re meant for more.
ready to go all in?
Total badass
workshop
12 weeks. Deep strategy. Real growth. Personal transformation.
This intensive is built for bold entrepreneurs ready to align, expand, and scale on their terms.
reserve your spot
limited to Five spots only!
inside the program:
Discovery & Alignment
Get clear on where you are and where you're headed.
✔ 90-minute strategy session
✔ Brand & business audit
✔ Goal mapping + gap analysis
Design & Build
Align your brand, offers, and audience with your long-term vision.
✔ Define brand identity & voice
✔ Build your offer suite
✔ Optimize revenue streams & platforms
Execution Support
Take aligned action with weekly guidance.
✔ 4–8 weeks of implementation support
✔ Action plans + real-time feedback
✔ Tools, templates, and content planning
real results:
"Your business deserves more than scattered strategy and burnout cycles. I've built the Total Badass Workshop to give you the tools, mindset, and momentum to scale something you're proud of."
- Keri Croft
Want to join?
that's badass.
I’m not handing you a template and peacing out. I’m in the trenches with you—asking the right questions, solving in real time, and helping you build something that aligns with your values and vision.
You bring the heart. I bring the strategy. Together, we build something TOTALLY BADASS.
LET'S do this
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Free stuff? Hell yes!